Impact

A business that is also a movement.

We rise by lifting others — دوسروں کو اٹھا کر ہم خود اٹھتے ہیں. Every stall that opens creates a cluster of women-led enterprises around it.

Launch projections · December 2026 / تخمینے

The 400-cart launch, in numbers

Every figure below is a target or projection for the Dera Ismail Khan launch at the end of December 2026 — nothing here is a completed achievement. The arithmetic follows the locked model: one cart sells 20 items; every item is produced by one woman SME — one woman, one item.

400

branded carts across D.I. Khan TARGET

8,000

women home-producer SMEs — 400 carts × 20 items, one woman per item PROJECTION

16,000+

kitchen helper roles — each producer needs at least two helpers PROJECTION

800

cart attendants & salespeople — two per cart PROJECTION

400+

dawn riders moving food from homes to carts PROJECTION

≈25,200

direct livelihoods at launch — producers + helpers + attendants + riders PROJECTION

One producer's morning — the samosa example

One woman supplies 200 samosas daily to her cart before opening. Twenty customers buying ten each clears the batch by mid-morning. Preparing 200 samosas every day needs at least two kitchen helpers — so one item on one cart already sustains three household incomes. She is paid weekly, digitally, against batch-tag records. (ILLUSTRATIVE PROJECTION)

Expansion path

Oct 2026 — women's competition; 15,000+ applications expected (TARGET)
End Dec 2026 — 400 carts live in Dera Ismail Khan (TARGET)
2027 — every district of KPK, plus Lahore, Karachi and Quetta (PLANNED)
Onward — the model travels to 77 developing countries (VISION)

Industries uplifted

Direct: home food production · street-food retail · last-mile logistics · cart fabrication · food-safety training · digital payments

Indirect: agriculture & dairy · poultry · spices & grains · packaging · printing & branding · uniforms & textiles · transport & fuel · telecom

UN Sustainable Development Goals addressed

SDG 1 · No Poverty SDG 2 · Zero Hunger SDG 3 · Good Health SDG 4 · Quality Education SDG 5 · Gender Equality SDG 8 · Decent Work SDG 9 · Industry & Innovation SDG 10 · Reduced Inequalities SDG 11 · Sustainable Cities SDG 12 · Responsible Consumption SDG 17 · Partnerships

Women

Built for women who cannot leave home to earn — the enterprise comes to her kitchen, and the payment comes to her account.

Livelihoods

One stall is not one job — it is 10–50 producer enterprises plus an operator, riders and supervisors.

Industries

Around 28 industries feel the pull — agriculture, dairy, packaging, printing, fabrication, cold chain, transport, fintech and more.

Dignity

Earned income, in her own name, from her own skill — with priority for widows and female-headed households.

≈ 28 industries linked

Modelled — projected

A cart network is a demand engine. Every unit buys, builds, moves and pays — and that demand travels through three layers of the economy.

Directly — supply & build

14 industries

Agriculture & horticultureDairyPoultry & meatGrain milling & flourSpices & condimentsCooking oils & gheeBakery inputsFood packagingPrinting & brandingSteel & cart fabricationKitchen equipmentCold chain & refrigerationTransport & logisticsLPG & energy

Indirectly — services

10 industries

Fintech & digital paymentsTelecom & connectivityBanking & microfinanceTraining & skillsMarketing & mediaWaste management & recyclingUniforms & textilesConstruction & fit-outMaintenance servicesInsurance

Additionally — induced

4 sectors

Local retailEducationHealthcareHousing improvement

Where the new household income is spent — the multiplier that turns wages into local growth.

Designed to contribute across the 17 SDGs

The model is designed to contribute to the Sustainable Development Goals — nine directly, eight indirectly — with the full mapping and assumptions published. Poverty and hunger through daily income and affordable food; gender equality and decent work by design; and peace and strong institutions as the strategic outcome: economic opportunity in a district that needs it most.

A third-party measurement partner will run baseline and midline surveys so impact is reported as evidence, not marketing.

1 No Poverty 2 Zero Hunger 3 Health 4 Education 5 Gender Equality 6 Water & Sanitation 7 Energy 8 Decent Work 9 Industry & Innovation 10 Reduced Inequalities 11 Sustainable Cities 12 Responsible Consumption 13 Climate Action 14 Life Below Water 15 Life on Land 16 Peace & Institutions 17 Partnerships

At 400 carts in D.I. Khan

Projected

8,000–20,000

home enterprises — capacity, projected

49,200–121,200+

total livelihoods — over 70% women among direct roles

PKR 1.0–1.56 B

flowing to home-based women, per year

≈ 28

industries uplifted across the supply chain

All figures are modelled projections from stated assumptions, not measured results. Assumptions and ranges are documented in the company's impact model.

🕊️

Peace through development — the concept behind the SDGs

From the founder’s concept paper “The Unbridgeable Gaps”: economic exclusion is what lets extremism recruit; visible, fair opportunity is what defeats it. A women-led stall in every bazaar is counter-terrorism by prevention — income, ownership and trust where they are needed most.

Read the founding concept →

Planned — targets

TARGET

Competition: October 2026 — 15,000+ women expected to apply

TARGET

Launch: end of December 2026 — 400 branded carts across Dera Ismail Khan

MODEL

Each cart: 20 items — each item from one woman SME (“one woman, one item”), two attendants per cart, dawn riders from home to cart and all-day deliveries from carts to homes

PLANNED

2027: every district of Khyber Pakhtunkhwa, plus Lahore, Karachi and Quetta

VISION

Onward: taking this women-empowerment model to 77 developing countries

PROJECTION

All producer, cart, job and income figures are projections with stated years — subject to rollout